Can you think of successful companies? What do they have in common? You may come up with an infinite list, but one element that I think some people tend to take for granted or undermine is 'goals'.
Can you imagine BMW, Accenture, L'Oreal or any other small-medium business without a vision, mission statement and set of objectives broken down to the different departments? The answer is simple, no!
If these companies and others are to successfully operate, they ought to have specific goals. They need measurable outcomes. Otherwise, they wouldn't know what work needs to be done. How much to spend? What materials to use? Where to sell?
This is an element that differentiate successful businesses from mediocre ones.
If businesses can't function without goals, isn't it a pity to find thousands if not millions of people living day in, day out with no idea of where they want to go, what they want to be or what they want to contribute?
Do you want to be a successful or a mediocre person?
Why wouldn't people spend some serious time, an hour a day, or one afternoon each week to think about what they have accomplished so far, where are they now and what they want to be and do in the future?
Or is it too much to ask?
Tuesday, June 2, 2009
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